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The Benefits of Competitive Pricing Strategies
 
Ultimately Higher Price A house that sells in the first 30 days will bring the highest sales price and that amount will decline as time passes.
More Salesperson and Buyer Enthusiasm Both salespeople and homebuyers are excited by a competitively priced house.  Salespeople like to talk and show these houses with interest.  Buyers consider them good deals.
   
Shown to Sell, not Just Compare Prospective homebuyers are shown competitively priced houses by their agent with the intention of buying the house, not just to compare with the other correctly priced properties in the neighborhood.
   
Faster Sale Competitively priced houses sell much faster than those that are overpriced.  rarely will a house priced competitively end up in an expired listing.
   
Ability to Move to Next Home Eight out of ten repeat homebuyers sold their previous home before purchasing another home.  The time it takes to market a properly placed house is shorter which allows the seller to purchase another home and move in a reasonable amount of time.
   
Compare with Similar Houses When your  REALTORŪ prepares a Comparative Market Analysis, make sure that you understand that the houses compared to yours are very similar in location, size, amenities and style.
   
Use Recent Sales The most recent CLOSED sales of comparable houses should be used, the more recent the better. Your REALTORŪ should also show you Active houses on the market, Pending sales and expired listings.  The expired listings are important because they show the houses that were rejected by the market, usually because of overpricing.
   
Let the Market set the Price, not the Seller nor the REALTORŪ The Market is the Market.  The Seller's opinion of value of their house has no effect on its selling price, nor does your REALTORŪ.  The responsibility of pricing the house if the owner's, which should be made based on the information provided by his REALTORŪ.  The market will determine the value of your home.
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